Case Study: Pandora achieves 20% higher LTV, 30% increased retention and 50% lower CAC with ActionIQ

Pandora - Customer Case Study

Pandora, a subscription media brand, was struggling with rising customer acquisition costs and high churn despite collecting millions of data points on user engagement. To move beyond basic one-size-fits-all email campaigns, Pandora partnered with ActionIQ and adopted ActionIQ’s platform and native AI features for model-based targeting and 1:1 personalization.

ActionIQ implemented model-driven targeting and recommendation workflows that leveraged Pandora’s rich data to personalize outreach, producing measurable gains: a 20% increase in LTV across key segments, a 30% increase in retention, a 50% reduction in CAC, and a 45% reduction in churn among high-LTV customers. ActionIQ’s platform and support enabled rapid, technically solid implementation that delivered these outcomes.

Pandora

David Hassler

Martech Director