Case Study: Multi-Tier Loyalty Company achieves 10%+ program membership and engagement growth with ActionIQ

Multi-Tier loyalty Company - Customer Case Study

Multi-Tier loyalty Company, a client with a multi-tier loyalty program, needed to grow membership and ensure each tier received the right messages to drive program entry, spend, and tier progression. ActionIQ was engaged to address gaps in targeting and personalization by applying look-alike modeling and targeted campaign orchestration.

ActionIQ built look-alike models to find non-members who resembled current members, ran targeted communications to invite them into the program, and applied similar modeling to encourage existing members to move up tiers. The solution drove measurable gains: ActionIQ delivered a 10%+ increase in program membership engagement across spend velocities and all tiers, helping boost membership, tier mobility, and customer LTV.