Case Study: Global Media Organization achieves unified subscriber data and automated cross-channel campaigns with ActionIQ

Media Use Cases Increase Efficiency, Productivity & Revenue

Global Media Organization faced siloed subscriber data owned by different teams, which made cross‑channel orchestration laborious, caused internal inaccuracies, and produced a disjointed customer experience. They engaged ActionIQ to provide a Customer Data Platform (CDP) to unify definitions and give the business a single source of truth.

ActionIQ standardized and centralized data, automated campaigns across email, social and website, centralized hold‑out testing for accurate measurement, and enabled self‑service marketing analytics so Data Science could focus on ML/AI priorities. The ActionIQ implementation delivered coordinated, measurable cross‑channel campaigns and cut campaign lead time by about 80% while boosting analytics‑team satisfaction.