Case Study: Luxury Retailer achieves 20% email engagement lift and increased LTV with ActionIQ

Luxury Retailer - Customer Case Study

Luxury Retailer was sending the same 3–4 emails each week to its entire emailable base, mixing high-end brand messages and flash-sale promos that were inappropriate for many recipients. ActionIQ was engaged to help differentiate communications by customer price sensitivity, using the ActionIQ platform to better identify and target distinct buyer types.

ActionIQ segmented customers into three groups (markdown-only, full-price–only, and both) and served tailored creative—promotional messages to markdown shoppers and high-end brand storytelling to full-price buyers. ActionIQ’s solution drove a 20% increase in email engagement and improved content relevance across all three groups, helping preserve engagement and support higher customer LTV.