Case Study: The Washington Post achieves a 131% increase in new subscriber acquisition with ActionIQ

How The Washington Post Turns New Readers Into Brand Loyalists

The Washington Post needed to modernize how it turned casual readers into loyal subscribers but was hampered by slow, manual data processes and limited personalization at scale. To solve this, The Washington Post partnered with ActionIQ, deploying its customer data platform (CDP) and a customer 360 to centralize first‑party data and enable faster, self‑service analytics and lifecycle orchestration.

ActionIQ’s CDP unlocked real‑time personalization, audience activation, and lead‑nurture journeys—reducing analyst query times from hours to minutes and speeding processes by ~96%. The results: 131% more newly acquired customers, a 38% increase in resubscribe rate, up to 12% more repeat visitors in the first 30 days, 25× conversions versus 2022 before-state campaigns and a 1.5× lift in new conversions, demonstrating ActionIQ’s measurable impact on growth and engagement.

The Washington Post

Joey Marburger

Mobile Design Director