Case Study: Michael Kors achieves cookieless resilience and lower acquisition costs with ActionIQ

How Michael Kors Uses ActionIQ to Thrive in a Cookieless World

Michael Kors faced a major challenge when Apple and Google moved to curb third‑party tracking: the retailer lost cross‑session visibility, attribution depth and insight into returning visitors—especially on mobile. To address this, Michael Kors turned to ActionIQ to consolidate and activate its first‑party customer data and support onsite identification efforts.

ActionIQ ingested Michael Kors’s customer data, enabled identity partnerships and implemented server‑side durable IDs to replace anonymous cookies, letting the brand build audiences and orchestrate personalized experiences across paid channels and walled gardens. As a result, ActionIQ helped Michael Kors reduce customer acquisition costs, improve attribution with extended lookback windows, and efficiently retarget audiences across addressable media.

Michael Kors

Sharon Kratochvil

Vice President of Global Analytics