Case Study: Atlassian achieves 71% higher conversion and 65% faster campaigns with ActionIQ

How Atlassian Kicked Growth into High Gear

Atlassian needed to scale personalized customer experiences across a growing suite of products but was hamstrung by a bundled CDP and slow, IT‑dependent audience creation. They partnered with ActionIQ to deploy a composable Customer Data Platform that would leverage their existing Databricks data warehouse and give marketers direct, SQL‑free access to customer data.

ActionIQ tapped into Atlassian’s Databricks Lakehouse and integrated across email, ads, CRM and product to enable omnichannel journeys and marketer‑friendly audience building. The results were immediate and measurable: 71% higher beta product registrations versus control, 65% faster audience/campaign creation, a 50% increase in RoAS, 5× reach and accuracy, a 3.7% lift in match rates, ~6.7% savings from paid media suppression, and a reduction from 300+ lines of SQL and two‑week lead times to 30 minutes and eight filters — demonstrating ActionIQ’s impact on speed, efficiency and revenue.

Atlassian

Caleb Trecek

Program Management (Technical) Senior Associate