Case Study: Albertsons achieves real-time personalized customer experiences and 263% digital sales growth with ActionIQ

How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

Albertsons Companies, a leading U.S. grocery operator with more than 2,200 stores, needed to rapidly adapt to a surge in digital shopping during the COVID-19 pandemic and to unify fragmented first- and third-party data to retain both online and in-store customers. To address this, Albertsons implemented the ActionIQ CX Hub (a customer data platform) to centralize customer profiles, reduce manual SQL audience work, and enable real-time personalization.

Using ActionIQ’s identity resolution, real-time CX triggers and journey orchestration, Albertsons unified online and offline data, empowered business users with self-service segmentation and automated cross-channel campaigns—cutting campaign build times from weeks to days. The ActionIQ implementation produced strong results: a 400% increase in marketing efficiency, 30%+ weekly click rate, 37% weekly redemption rate, 45% increase in customer engagement, 5x growth in omnichannel households and a 263% increase in digital sales (2‑year stacked).

Albertsons

Sankett Deshpande

Director of Marketing & Advertising Platforms