Case Study: Global Telco achieves 30% higher conversion and 70% faster time-to-market with ActionIQ

Global Telco - Customer Case Study

Global Telco faced a slow, manual audience-creation process that required time-consuming back-and-forth between IT and marketing, limiting speed to market and risking missed revenue opportunities. To address this, the company partnered with ActionIQ to modernize audience management and empower marketers to act without heavy IT involvement.

ActionIQ implemented its audience management platform, enabling marketers to build and activate audiences directly; as a result, time to bring new ideas to market fell by 70%, conversion rose (about a 35% uplift), and churn among high-LTV customers dropped by 50%. With ActionIQ, Global Telco significantly accelerated campaigns and improved key business metrics.