Case Study: Global Multi-Title Media Company achieves 20% increase in paid subscription rate and 50% reduction in CPA with ActionIQ

Global Multi-Title Media Company - Customer Case Study

Global Multi-Title Media Company struggled with a large segment of highly engaged readers who stopped interacting after hitting article paywalls and the brand had no way to identify and personalize offers to convert those browsers into subscribers. ActionIQ was engaged, using its Customer Data Platform (CDP), to provide the behavioral insight and personalization needed to address the challenge.

ActionIQ tracked browser behavior to surface content and product affinities, then automated tailored ads via email newsletters, on-site messaging, and Facebook after users hit the paywall, while testing against control groups and suppressing purchasers in real time. The ActionIQ solution drove a 20% increase in paid subscription rate and a 50% decrease in cost per acquisition (CPA).