Case Study: Global Media Brand achieves 50% reduction in brand oversaturation and lower CPA with ActionIQ

Global Media Brand - Customer Case Study

Global Media Brand faced wasted impressions and marketing spend because it had no efficient way to automate suppressions in real time across channels. ActionIQ was engaged, using its CDP capabilities to tackle the lack of real‑time analytics, connected profile and digital data, and personalized lifecycle suppression controls.

ActionIQ ingested response and conversion data across all channels, enabled marketers to define audiences by any dimension (e.g., converters or low‑value users), and automated real‑time export of suppression lists to every channel. As a result, ActionIQ helped the Global Media Brand achieve a 50% reduction in brand over‑saturation and a measurable decrease in cost‑per‑acquisition, improving marketing efficiency and ROI.