Case Study: Global Multi‑Banner Retailer achieves double‑digit growth and 75% faster time-to-market with ActionIQ

$5B+ Retailer Delivers Double-Digit Growth Through Modern Audience Orchestration

Global Multi-Banner Retailer, a $5B+ global retailer with 500+ stores and extensive web and mobile properties, faced rising acquisition costs, flat customer lifetime value, and siloed customer data after migrating to Google Cloud. Legacy campaign and offer-management tools could only use a fraction of the data, required heavy IT support, and couldn’t coordinate or personalize across digital and offline channels — so the retailer selected the ActionIQ customer data platform (CDP) to modernize marketing activation.

ActionIQ deployed its CDP atop the retailer’s cloud in under three months, giving business users self‑service access to unified customer data, real‑time audience orchestration, prebuilt channel integrations, and operationalized data science models for personalization. The ActionIQ solution enabled 100% of new campaigns to be orchestrated across channels, leveraged 1000x more data for personalization, reduced time‑to‑market by 75%, increased model usage 10x, and cut IT effort by 90%.