Case Study: Zoho Corp boosts brand awareness at LEAP 2024 with Action Global Communications

Zoho Corp earns 76 clippings at LEAP 2024 with Action Global Communications

Action Global Communications was hired by Zoho Corp, a multinational technology company, to manage its public relations and communications at the LEAP 2024 tech showcase in Saudi Arabia. The challenge was to increase brand awareness for Zoho Corp's software and business tools during the prominent event.

The solution from Action Global Communications involved a comprehensive PR strategy that included content development, a press office, and on-site event support. Their efforts, which included distributing a press release and securing several high-profile media interviews, resulted in significant media coverage, generating 76 clippings with an advertising value equivalent of USD 995,729.

Zoho Corp