Case Study: WeProtect Global Alliance achieves global awareness for child protection campaign with Action Global Communications

WeProtect Global Alliance reaches 285 million people across 20 countries with Action Global Communications

Action Global Communications was appointed by WeProtect Global Alliance, a global movement of over 200 organizations working to transform the response to child sexual exploitation online. The client's challenge was to execute a truly international campaign to communicate the results of their 2021 Global Threat Assessment report, with the goal of building global understanding of the issue and galvanizing support for its increased prioritization.

The solution implemented by Action Global Communications involved their MarComms team creating and executing a global media strategy across 20 countries. They divided the markets into clusters based on language and culture, using tier 1 markets as epicenters for media events and interviews. This approach resulted in 256 media clippings and achieved an audience reach of 285 million people, successfully raising global awareness for the cause.

Weprotect Global Alliance