Case Study: Ukraine Squash Federation raises squash awareness in Ukraine with Action Global Communications

Ukraine Squash Federation earns 50+ squash publications in 6 months with Action Global Communications

The Ukraine Squash Federation faced the challenge of raising awareness and driving the popularity of squash in a large country with very few courts, with the ambitious goal of making it a top-five sport within a decade. They enlisted Action Global Communications to implement an integrated communications strategy to address this.

Action Global Communications executed an intense media relations campaign, which included securing features in lifestyle and sports media, creating a Wikipedia page, and providing communication support for major tournaments. This solution resulted in over 50 media publications in six months, leading more than 20 sports media outlets to create dedicated squash sections. The campaign successfully reached an estimated audience of 750,000 people.

Ukraine Squash Federation