Case Study: UiPath achieves major media reach at LEAP 2024 with Action Global Communications

UiPath drives 873 clippings and $19.4M PR value with Action Global Communications

UiPath, a global software company specializing in robotic process automation, partnered with Action Global Communications to manage its PR and communications onsite at the LEAP 2024 conference in Saudi Arabia. The challenge was to effectively promote the brand's presence at this major tech event.

Action Global Communications implemented a comprehensive PR strategy that included content development, a press office, and on-ground event support. This approach involved drafting press releases, handling media inquiries, and coordinating interviews. The results were significant, generating 873 clippings with an advertising value of $6.5 million, a PR value of $19.4 million, and a circulation of over 518 million across regional outlets.

UiPath