Case Study: Tommy Hilfiger boosts brand awareness and PR value with Action Global Communications

Tommy Hilfiger generates €3m+ in PR value with Action Global Communications

Action Global Communications supported Tommy Hilfiger in addressing the challenge of relaunching its brand in the Cyprus market in 2018. The customer's objectives were to significantly increase local brand awareness, elevate its positioning, and establish credibility specifically within the female fashion industry, all while maintaining its global, American-inspired identity for long-term growth.

The solution from Action Global Communications involved a dynamic, integrated communications campaign. This included a live fashion show broadcast, targeted media relations, and building strong connections with fashion editors and influencers to generate consistent publicity. As a result, the campaign achieved over €450K in PR value in the relaunch year and a total of €3m+ in PR value over three years, with Tommy Hilfiger International praising Action Cyprus as an example of good practice.

Tommy Hilfiger