Case Study: Tineco launches successfully in Kazakhstan with Action Global Communications

Tineco launches in Kazakhstan with Action Global Communications, reaching 19.3M people

When global smart home appliance brand Tineco needed to launch in the competitive Kazakhstan market, they faced the challenge of building rapid awareness and establishing their products as premium, innovative solutions. To achieve this, they partnered with Action Global Communications, which deployed an integrated communications campaign.

Action Global Communications executed a strategy combining PR, media relations, influencer marketing, and social media content. This approach generated significant media coverage and influencer collaborations, achieving a media reach of 19.3M, over 66K social media views, and a PR value of €136K, successfully establishing Tineco's brand presence.

Tineco