Case Study: Tahaluf drives record-breaking LEAP 2024 coverage with Action Global Communications

Tahaluf drives 26,971 clippings with Action Global Communications for LEAP 2024

The customer Tahaluf, a strategic joint venture co-owned by Informa PLC and SAFCSP, faced the challenge of managing the PR and communications for LEAP 2024, an even larger and more disruptive technology event following its record-breaking 2023 iteration. Action Global Communications was once again enlisted to handle media relations and PR services for the event.

Action Global Communications implemented a comprehensive PR campaign that included coordinating media partnerships, drafting and dispatching press releases in English and Arabic, hosting international media, and facilitating numerous interviews with key speakers. The results were substantial, generating 26,971 clippings with a total circulation of over 34.3 billion, an advertising value of USD 332.55 million, and a PR value of nearly USD 1 billion, cementing LEAP's status as the world's most-attended tech event for the second year.

Tahaluf