Case Study: Tahaluf boosts Black Hat MEA visibility with Action Global Communications

Tahaluf boosts Black Hat MEA PR to 3,065 clippings with Action Global Communications

Action Global Communications was hired by Tahaluf, the organizer of the Black Hat MEA cybersecurity event, to manage PR and communications for its second edition in Saudi Arabia. The challenge was to promote the event and drive awareness and attendance.

Action Global Communications devised a PR strategy that included content development, managing a press office, and providing on-ground event support. The vendor drafted press releases, coordinated interviews, and managed media relations. This resulted in 3,065 media clippings, a PR value of $36.9M, and a total circulation of over 508 million across regional outlets.

Tahaluf