Action Global Communications
101 Case Studies
A Action Global Communications Case Study
The State Health Services Organisation (SHSO), the largest healthcare provider in Cyprus, partnered with Action Global Communications to undertake a major rebranding and web development project. Their challenge was to modernize their web presence with a youthful brand identity that could serve diverse stakeholders, from the public to healthcare professionals, while showcasing their extensive network of hospitals and health centers.
Action Global Communications' specialized web team designed and developed a modern, user-friendly website. The solution included features for users to look up doctors, book appointments online, and a new backend content management system. The project also laid the groundwork for a future CRM and included the creation of a comprehensive brand manual. The results were significant, directing over 150,000 individuals to medical professionals and achieving over 1.2 million active users, with 800,000+ accessing the site via mobile devices.