Case Study: Sitecore achieves 172 media placements with Action Global Communications

Sitecore earns 172 pieces of coverage with Action Global Communications

The customer, Sitecore, a leader in innovative digital solutions, created a Holiday Shopping Trends 2021 survey and sought to utilize it to generate significant publicity. Action Global Communications was engaged to help meet this challenge.

Action Global Communications pitched and executed a targeted press release strategy focused on Black Friday and Greek consumer data from the survey. This approach generated exceptional media coverage, resulting in 172 pieces of coverage and over EUR 140,000 in PR value for Sitecore.

Sitecore