Case Study: Siemens drives digitalization in Bulgaria with Action Global Communications

Siemens drives digitization in Bulgaria with Action Global Communications, earning 20+ media articles

The customer, Siemens, faced the challenge of marking its 140-year presence in Bulgaria with memorable events that would highlight its role in driving digitalization locally and worldwide. The vendor, Action Global Communications, was tasked with creating a campaign to raise awareness of Siemens' business activities and reinforce its image as an innovator.

Action Global Communications developed the "DigitAll Bulgaria" campaign, which included a high-profile conference with keynote speakers and a futuristic evening cocktail featuring immersive digital experiences like holograms and interactive pathways. The campaign also produced a corporate video showcasing Siemens' history. The results included over 20 media articles, 15 attending journalists, and more than 200 VIP guests at the events, successfully enhancing Siemens' innovative image.

Siemens