Case Study: Shoebox boosts festive engagement and wishlist participation with Action Global Communications

SHOEBOX drives 1,400+ wishlists with Action Global Communications

The client, Shoebox, a footwear retailer, wanted a festive digital activation for Christmas 2024 to boost sales and generate brand energy amidst the competitive holiday season. The challenge was to make the stressful process of Christmas gift shopping easier and more engaging for its diverse customer base. To meet this goal, they partnered with the vendor, Action Global Communications.

Action Global Communications created the "All I Want for Christmas is… Shoes!" campaign, a digital activation centered on creating a wish list. This solution encouraged users to build and share their wish lists for a chance to win the shoes they selected, turning product browsing into an interactive contest. The campaign was amplified through digital ads on Facebook, Instagram, and YouTube. The results were strong, with over 1,000 contest entries and more than 1,400 wishlists created. The campaign also achieved significant exposure, including over 1.1 million Facebook impressions and 2.1 million Google impressions.

SHOEBOX