Case Study: Saxo Bank boosts brand awareness across CEE and MENA with Action Global Communications

Saxo Bank expands strategic regional PR across 25 CEE and MENA markets with Action Global Communications

Saxo Bank, a Danish fintech specialist, sought to elevate its brand awareness in the CEE and MENA regions. The challenge was to find an international PR agency that had teams in each of its priority markets along with a coordinating team possessing substantial industry expertise. This vendor was Action Global Communications.

Action Global Communications won the competitive tender and managed all regional PR activities from 2015 to 2019. Their solution utilized a centralized approach to coordinate efforts across 25 markets, developing creative content and organizing major campaigns like new platform launches and press trips. The results included a press trip for 28 journalists from 14 countries and a sustained strategic PR presence across 20 CEE and 5 MENA markets.

Saxo Bank