Case Study: Primary Health Care Corporation boosts cancer screening awareness with Action Global Communications

Primary Health Care Corporation boosts cancer screening with Action Global Communications, generating 12,000 breast screenings and 8,000 bowel screenings

The Primary Health Care Corporation faced the challenge of promoting its sensitive "Screen for Life" Breast and Bowel Cancer Screening Program in Qatar, where cultural stigma made open discussion about cancer difficult. Their goal was to increase education, awareness, and registrations for early detection. Action Global Communications was engaged to develop an integrated communications strategy to reposition the program positively.

Action Global Communications implemented a strategy focused on optimistic messaging, portraying cancer screening as a simple, routine check-up. This included a PR campaign, educational outreach, and accessible information channels. The results were significant, with nearly 20,000 total screenings conducted and over 2,000 immediate registrations from outreach events. The campaign generated an ROI exceeding 4 million QAR and the program's success was recognized at regional health conferences.

Primary Health Care Corporation