Case Study: Organon raises infertility treatment awareness in Ukraine with Action Global Communications

Organon reaches 314K on Telegram with Action Global Communications

The customer, Organon, faced the challenge of raising awareness for a state-funded infertility treatment program in Ukraine without using direct brand promotion due to pharmaceutical industry regulations. The vendor, Action Global Communications, was tasked with addressing this sensitive healthcare issue and the low public awareness of available solutions.

Action Global Communications developed a communication strategy that shifted focus from the brand to trusted medical clinics. They produced a series of videos featuring medical experts and real patient stories, which were distributed through the clinics' own platforms and targeted Telegram communities. This approach achieved significant reach, including 314K impressions and 46K views on Telegram, successfully making the treatment program feel more understandable and accessible to women.

Organon