Case Study: NBA drives engagement in the Baltics and Balkans with Action Global Communications

NBA drives 2,900+ clippings in 12 months with Action Global Communications

The National Basketball Association (NBA) approached Action Global Communications for public relations support to capitalize on the league's growing popularity and grow its audience in the Balkan and Baltic regions of Central and Eastern Europe.

Action Global Communications implemented a regional PR strategy across multiple countries, coordinating press office duties, strategic campaigns, and initiatives like NBA Primetime to drive fan engagement. This approach generated over 2,900 media clippings and the distribution of 170 press releases over a 12-month period, significantly increasing the NBA's regional profile.

National Basketball Association (nba)