Case Study: MUFG boosts recruitment with Action Global Communications' digital campaign

MUFG generates 1,500 job applications with Action Global Communications

Action Global Communications was engaged by MUFG to address the challenge of recruiting top finance and tech talent for its new Cyprus headquarters. The goal was to not only attract high-quality applicants but also to bolster MUFG's reputation as a premier employer in the region.

The solution implemented by Action Global Communications involved a dynamic digital campaign leveraging targeted AdWords across Google’s Search and Display Networks, specialized Gmail ads, and parallel efforts on Bing. This approach successfully yielded 1,500 job applications. The results also included a 60% decrease in cost per acquisition, a 5% click-through rate, and an 85% increase in organic search results, significantly enhancing MUFG's brand visibility for talent acquisition.

MUFG