Case Study: Ministry of Veterans Affairs of Ukraine drives awareness of veteran support with Action Global Communications

Ministry of Veterans Affairs of Ukraine drives 150,870 visits with Action Global Communications

The Ministry of Veterans Affairs of Ukraine faced the challenge of making its extensive support system for over 1.3 million combat veterans and their families visible and accessible. With support services scattered and poorly communicated, the Ministry engaged Action Global Communications to drive awareness of its «Ветеран PRO» platform.

Action Global Communications executed an integrated communications campaign targeting veterans and their families through distinct digital and offline strategies. The four-week digital campaign used tailored content across six platforms, complemented by nationwide physical materials and SEO. The campaign successfully drove over 5.1 million contacts and directly resulted in 150,870 unique users visiting the veteran support platform, meeting all KPIs and achieving full national distribution.

Ministry of Veterans Affairs of Ukraine