Case Study: Ministry of Environment, Water & Agriculture (MEWA) boosts InFlavour 2023 awareness with Action Global Communications

Ministry of Environment, Water & Agriculture boosts InFlavour coverage with Action Global Communications, driving 3,402 clippings

The Ministry of Environment, Water & Agriculture (MEWA) and Tahaluf required a comprehensive PR and communications strategy to launch InFlavour 2023, a groundbreaking new food sector platform in Saudi Arabia. Action Global Communications was engaged to manage the campaign, which included content development, media relations, and on-ground event support to drive awareness and attendance for the inaugural exhibition.

Action Global Communications executed a multi-faceted PR strategy that involved drafting and distributing press releases, handling media inquiries, and managing press on-site. This approach resulted in significant media coverage, including 15 interviews and over 3,400 clippings. The campaign achieved a massive total circulation of over 1 billion and generated a PR value of USD 44.3 million, successfully establishing the new event within the regional and international food sector.

Ministry of Environment, Water & Agriculture (mewa)