Case Study: Milipol boosts cybersecurity and defense exhibition visibility with Action Global Communications

Milipol generates 330+ clippings and 53.4 million reach with Action Global Communications

Action Global Communications was engaged by Milipol, a cybersecurity and defense exhibition, to handle its promotion. The challenge was to draw local and regional media attention to the event at a time when news coverage was overwhelmingly dominated by the Russia-Ukraine conflict.

Action Global Communications implemented a comprehensive strategy that included strategic counsel, content development, and media relations. The results were significant, with over 330 media clippings published, reaching an audience of 53.4 million and generating an AVE of over QAR 5 million. The vendor also secured broadcast interviews on major networks and facilitated over 200 journalist visits during the event.

Milipol