Case Study: Matchroom Boxing boosts Abu Dhabi fight night awareness with Action Global Communications

Matchroom Boxing generates 1,910 pieces of coverage with Action Global Communications

Action Global Communications was hired by Matchroom Boxing to promote the inaugural Matchroom Boxing fight night in Abu Dhabi, the UAE's first-ever world title fight. The customer's main challenge was to raise awareness for this historic WBA Light-Heavyweight title event while also promoting the sport of boxing itself within the UAE.

Action Global Communications implemented a comprehensive three-month PR campaign that utilized press releases, media features, interviews, influencer engagement, and partnerships. This strategy generated 1,910 media pieces with a total circulation exceeding 7.9 million, successfully profiling Abu Dhabi as a boxing destination and establishing Matchroom Boxing as a leader in the community.

Matchroom Boxing