Case Study: Loumidis boosts awareness for its new brew bar with Action Global Communications

Loumidis generates 50+ media coverage pieces with Action Global Communications

Loumidis Coffee Shop, a century-old Greek coffee chain, faced the challenge of modernizing its brand and attracting a younger clientele with the launch of its first-ever brew bar in Athens. The company enlisted Action Global Communications to manage the public relations for this new venture, with a focus on generating awareness through influencer engagement and media relations.

Action Greece designed a strategy centered on three tailored launch events for media and influencers, highlighting the unique coffee experience and the brand's long heritage. This approach, supported by proactive PR services, secured over 50 media coverages and 60 influencer posts, achieving a total PR value of EUR 45,000. Action Global Communications also arranged seven executive interviews in top-tier media outlets, successfully meeting the launch objectives.

Loumidis