Case Study: a leading pharma company boosts CVD awareness in T2D with Action Global Communications

leading pharma company reaches 234K people with Action Global Communications

Action Global Communications worked with a leading pharma company to address the challenge of raising awareness about the risk of cardiovascular disease (CVD) in people with type 2 diabetes (T2D) across multiple diverse markets. The client needed to deliver this important message in an authentic and relatable way to specific audiences, spark discussion, and incentivize them to learn more and take action. This was to be achieved through an influencer activation campaign.

The solution implemented by Action Global Communications involved identifying and onboarding eight key opinion influencers across five target markets. These influencers, ranging from healthcare professionals to patients with personal stories, created unique and authentic content centered on the risks of CVD in T2D. The campaign successfully reached 234,000 people and generated 10,000 content engagements, achieving a 2.32% engagement rate.