Case Study: KEAN Soft Drinks raises breast cancer awareness with Action Global Communications

KEAN Soft Drinks drives 1,034 Instagram selfies in 2 weeks with Action Global Communications

KEAN Soft Drinks, an FMCG company, turned to Action Global Communications to create a campaign supporting Europa Donna Cyprus. The challenge was to raise awareness about the importance of breast self-examination for early cancer detection while navigating societal taboos and restrictions that prevented the visual depiction of breasts.

Action Global Communications developed the #LookAfterYourOranges campaign, leveraging influencer engagement and digital marketing on Instagram. The solution involved a step-by-step self-examination guide and encouraged users to post selfies, triggering a donation for each upload. This approach resulted in over 1,000 selfies shared, a €3,000 donation, and the successful release of a branded guide.

KEAN Soft Drinks