Case Study: KEAN connects with youth through social media engagement with Action Global Communications

KEAN drives 35,000 interactions with Action Global Communications

The customer, KEAN, an FMCG soft-drink company, faced the challenge of connecting with a youth demographic (18-35) in Cyprus following the Covid-19 lockdown. They tasked Action Global Communications with launching a social media campaign to engage this audience and initiate a genuine dialogue.

Action Global Communications developed a campaign inviting users to complete and share a phrase on Instagram for a chance to win a trip. This solution generated 987 user stories, providing direct engagement, and achieved 35,000 interactions and 587,000 impressions. The campaign also resulted in a 180% growth for KEAN's Instagram page.

KEAN