Case Study: KEAN drives breast cancer awareness with Action Global Communications

KEAN drives 2,000 audience selfies with Action Global Communications

KEAN, a leading Cypriot FMCG brand for juices and soft drinks, tasked Action Global Communications with creating a social media campaign for Breast Cancer Awareness Month. The challenge was to build on the success of a previous campaign by creating even greater awareness and generating user participation around the importance of proactive breast health checks.

Action Global Communications developed a campaign focused on the specific day for a monthly self-exam. The solution involved flooding Instagram with the number 8, encouraging influencers and the public to post selfies featuring the number using the hashtag #Day8LookAfterYourOranges. The campaign also included informative content and a powerful interview with a breast cancer survivor. The efforts by Action resulted in 2000 selfies posted, over 2.6 million impressions, and very high engagement rates on social media, successfully spreading its vital message.

KEAN