Case Study: KEAN boosts social media engagement with Action Global Communications

KEAN drives 1.5 million impressions with Action Global Communications

KEAN, a leading Cypriot FMCG brand for juices and soft drinks, sought to raise awareness about the less favourable aspects of social media among 18-35 year olds. Their challenge was to build a credible and engaging CSR campaign on this topic without sounding didactic. They enlisted the vendor, Action Global Communications, to leverage services in consumer marketing, digital communications, and social media.

Action Global Communications developed the "Let’s Get Real with KEAN" campaign, built around original research conducted with the University of Nicosia. The solution included a conference to present findings, an Instagram contest with influencers to drive engagement, and a culminating offline event. This approach generated significant measurable impact, including 1.5 million impressions, a reach of 270K on Facebook and Instagram, and engagement rates of 43% and 56% on the respective platforms.

KEAN