Case Study: Ithra boosts global visibility for Disney Book concert with Action Global Communications

Ithra drives Disney Book concert coverage to 366 pieces with Action Global Communications

The customer, Ithra, faced the challenge of raising awareness and strategically positioning itself and Disney for a significant first-of-its-kind event: The Disney Book concert performed by Lang Lang. Action Global Communications was appointed to provide media relations and PR services to meet this challenge.

Action Global Communications implemented a comprehensive PR plan that included earned and paid media opportunities, press releases, and journalist FAM trips to the venue. This approach successfully generated 366 pieces of coverage, achieving a total PR value of USD 15.2 million and a total ad value of USD 5 million, with a circulation of 527 million.

Ithra