Case Study: Informa Markets achieves global media reach for LEAP23 with Action Global Communications

Informa Markets drives LEAP23 to 18,289 clippings with Action Global Communications

The customer, Informa Markets, alongside the Saudi Arabia Ministry of Communications and Information Technology (MCIT), faced the challenge of promoting LEAP23, a major technology event, to achieve global recognition and attendance. Action Global Communications was engaged to provide strategic PR and media relations services to support this goal.

Action Global Communications implemented a comprehensive PR campaign involving pre-, on-, and post-event activities. This included issuing press releases, facilitating media interviews, and managing an influencer program. The results were significant, with the campaign generating 18,289 media clippings, reaching a circulation of 18.81 billion, and contributing to the event's record-breaking attendance of 172,000 people, making it the world's largest technology event.

Informa Markets