Case Study: IHG Hotels & Resorts drives sustainable growth and regional brand leadership with Action Global Communications

IHG Hotels & Resorts secures 764 press clippings with Action Global Communications

IHG Hotels & Resorts, one of the world's leading hotel groups, engaged vendor Action Global Communications to handle its corporate communications across regional growth markets. The challenge was to strategically manage communications to support the group's massive expansion, elevate its profile and that of its leadership, and promote its corporate social responsibility initiatives in line with its Journey to Tomorrow plan.

Action implemented a comprehensive communications strategy that included strategic planning, securing top-tier media opportunities, and supporting key CSR projects. For one such initiative, Action curated a sustainable partnership for IHG's Giving for Good month. The measurable results from March 2024 to January 2025 included 764 press clippings, over 718 million in total circulation, and a PR value exceeding USD 22 million, significantly elevating IHG's regional presence.

IHG Hotels & Resorts