Case Study: Holland & Barrett boosts breakfast engagement with Action Global Communications

Holland & Barrett engages 50 winners with Action Global Communications for World Breakfast Day

Holland & Barrett, one of the world’s leading health and wellness retailers, faced the challenge of creating a friendly campaign to remind people of the importance of breakfast and associate their brand with their wide product range. They turned to Action Global Communications to develop a social media competition in time for World Breakfast Day.

Action Global Communications implemented the #SteileProino social media contest, which included a custom microsite where users could choose a breakfast package to send to a friend. The campaign resonated deeply, resulting in 50 winners who further spread the message online. This successfully drove sales and brand awareness for Holland & Barrett while underscoring the significance of breakfast.

Holland & Barrett