Case Study: Holland & Barrett strengthens breast cancer awareness engagement with Action Global Communications

Holland & Barret drives 1.9M video views with Action Global Communications

The customer Holland & Barrett, a wellness retailer, worked with the vendor Action Global Communications on an integrated communications campaign. Their challenge was to move beyond traditional breast cancer awareness messages and create a campaign that highlighted the emotional journey of the families, partners, and caregivers who support a patient, showing that it is not just her fight.

Action Global Communications developed the "Not Just Her Fight" campaign, which used a shared-support platform including a landing page, social storytelling, digital media, and PR outreach. The solution successfully generated strong engagement with 1.9M total video views, 14,086 website sessions, and 176 support messages. The campaign also resulted in a €4,000 donation to Europa Donna Cyprus.

Holland & Barret