Case Study: Hell Energy Drink launches the world’s first AI-powered energy drink with Action Global Communications

Hell Energy Drink launches HELL AI with Action Global Communications, reaching 127M+ media audience

Hell Energy Drink, one of the fastest-growing FMCG brands globally, faced the challenge of launching its innovative new product, HELL AI, which was hailed as the world's first energy drink powered entirely by artificial intelligence. They turned to Action Global Communications in Greece to manage the strategic publicity and media launch for this groundbreaking product.

Action Global Communications designed an intensive press office plan that included press releases, executive interviews, and targeted articles. They also organized an influencer campaign targeting a youth audience on TikTok and Instagram. This solution generated significant results, including 237 media coverages, a total media reach of over 127 million, and an influencer campaign reach of over 1.6 million people.

Hell Energy Drink