Case Study: Giochi Preziosi boosts Plus Plus toy engagement with Action Global Communications

Giochi Preziosi drives 80K+ views with Action Global Communications

The customer, Giochi Preziosi, one of Europe's leading toy companies, faced the challenge of reaching new audiences for its new Plus Plus toys. Action Global Communications was tasked with initiating and managing influencer partnerships to design a strategy to connect with new buying audiences, particularly parents.

Action Greece, the local office of Action Global Communications, implemented a solution by partnering with three Greek influencers to create content on Instagram and TikTok. This campaign successfully delivered 2 IG Reels, 7 IG Stories, and 1 TikTok video, which achieved over 80K views, 536 link clicks, and 2K likes for the customer.

Giochi Preziosi