Case Study: Gefyra reignites media interest and celebrates 15 years of the Rion-Antirion Bridge with Action Global Communications

Gefyra celebrates 15 years with Action Global Communications and earns 210+ media publications

Gefyra, the company behind the Rion-Antirion Bridge, faced the challenge of reigniting public and media interest in the bridge's heritage and its new branding as it approached its 15th anniversary. To address this, they engaged the vendor, Action Global Communications, for an integrated communications campaign.

Action Global Communications implemented a comprehensive campaign for Gefyra centered around a two-day press trip. The solution included media relations, a social media strategy, and an influencer partnership with a travel YouTuber, which generated extensive coverage. The results were over 210 media publications, a prestigious Corporate Affairs Excellence Award for media relations, and a YouTube video that garnered over 200,000 views.

Gefyra