Case Study: European Union engages young voters across Europe with Action Global Communications

European Union identifies and vets 16 influencers with Action Global Communications

The European Union engaged Action Global Communications to promote the 2024 European Youth Week and the upcoming European Parliament elections. The challenge was to inspire young people across Europe to vote and participate in democratic processes by highlighting EU youth programmes and their success stories.

Action Global Communications developed a comprehensive stakeholder toolkit, translated it into 29 languages, and distributed it across all member states. The vendor also identified, vetted, and managed 16 influencers from 13 countries to attend and create content for the event. This approach successfully amplified the campaign's reach and provided essential resources to grassroots organizers.

European Union