Case Study: European Innovation Council achieves EU customs rollout awareness with Action Global Communications

European Innovation Council reaches 1.2 billion people with Action Global Communications

Action Global Communications was engaged by the European Innovation Council to manage a communications campaign for the roll-out of the Import Control System 2 (ICS2). The challenge was to generate widespread media coverage and engage a diverse range of logistics industry stakeholders across the EU and globally about this new EU customs security and safety programme, which directly impacted their operations.

The solution from Action Global Communications involved a multi-phase, multi-country media and stakeholder engagement plan. For the key phase, they created and distributed a news release in 26 languages, targeting 60 countries. The results were significant, with Action generating 390 media clippings from nearly 2,000 contacted journalists, achieving an estimated reach of over 1.2 billion people and an ROI of more than EUR 1.1 million, alongside successful outreach to 450 economic operators.

European Innovation Council