Case Study: ENPI boosts EU cooperation awareness across 17 countries with Action Global Communications

ENPI raises EU project visibility across 17 countries with Action Global Communications and 14,000 media articles

The customer, ENPI, faced the challenge of communicating the complex relationship and cooperation between the EU and its 17 neighboring countries, funded by an €11 million instrument. Their objective was to increase awareness and understanding of this partnership. Action Global Communications was engaged to provide integrated communications support for this project.

Action Global Communications implemented a solution built around six-monthly communications strategies and multi-layered campaigns across regional and national levels. This approach leveraged their knowledge of local media to generate over 14,000 articles, significantly raising the visibility of EU-funded projects. The measurable impact included increased media coverage of EU material, improved knowledge of cooperation programmes, and strengthened capacity for EU communications staff in the region.

ENPI